Gallery
Ethically crafted with cooperatives
Our rugs hail directly from the heart of Morocco's central region, meticulously crafted in collaboration with local cooperatives. By partnering closely with these cooperatives, we ensure not only the authenticity of our rugs but also support the livelihoods of skilled artisans and their communities. With each purchase, you contribute to the preservation of traditional craftsmanship and the empowerment of local artisans.
Support a traditional & authentic way of work
Each piece we offer is handcrafted by skilled artisans, thus perpetuating ancient craftsmanship and preserving traditional artisanal practices. In our commitment to ethics and sustainability, we prioritize the authenticity and quality of natural wool, a renewable and environmentally-friendly resource. By choosing our products, you are not only supporting traditional craftsmanship, but also opting for sustainable and environmentally-responsible goods, while embracing the authenticity and timeless beauty of natural materials.
Our founding principles
Ethical
Customer experience
Ethical sourcing and fair trade
Global reach and logistics
Cultural appreciation
In the time-honored craft of rug making, each piece intricately tells its own story, where every detail carries the mark of authenticity. This art revels in the beauty of diversity, embracing the irregular, the asymmetrical, and the unique. It serves as a gentle reminder that true beauty lies in the diversity of expression. Every knot, subtle shift in color, and distinctive pattern reflects the skilled hand and artistry behind each creation, elevating each rug beyond mere decor to a truly exceptional masterpiece, unmatched and irreplaceable.
In a world of mass production, handcrafted rugs symbolize individuality and tradition, weaving together the skills, dreams, and personal stories of artisans. Choosing a handmade rug means inviting into your space a piece as unique as the stories it carries, bridging cultures and generations through the fabric of craftsmanship's timeless artistry.